The New York Times has an article on the vicinity of Black Mountain. It notes:
“Just remember, around here it’s Ap-pa-LATCH-a,†teased Bill Jones, who was sitting on the front porch of Country Cabin II, a bluegrass and old-time music concert and dance hall in Norton on a Saturday night. Northeasterners have a way of saying “Ap-pa-LAY-sha,†he explained, and it “tends to get under our skin.â€